Toledo Opera Partners with iHeart Media, Inc. in Rebranding of Community Concert Series as “Opera ‘Round Town”
Toledo, OH—Toledo Opera is excited to announce the rebranding of its popular Opera Outdoors series to Opera ‘Round Town. With this new name and expanded vision, Opera ‘Round Town will bring pop-up community concerts to audiences across Northwest Ohio, presented both indoors and outdoors.
This initiative is made possible with support from iHeart Media, Inc., the presenting sponsor of Opera ‘Round Town. Through this new partnership, Toledo Opera is expanding outreach and breaking barriers, bringing the power and beauty of opera to familiar, everyday spaces. This rebranding reflects Toledo Opera’s commitment to making opera more accessible and engaging, reaching new and diverse audiences across the region to build a stronger, more connected community.
For Toledo Opera General Director, James M. Norman, this is an exciting opportunity to further the mission of Toledo Opera as a whole, while establishing a new community partnership: “This rebranding allows us to bring the magic of opera to even more neighborhoods, making it accessible and vibrant for audiences across the region. Partnering with iHeart Media strengthens this mission, helping us connect with our community in new and impactful ways. Together, we’re ensuring opera resonates everywhere – whether under the stars, in a library, or a community center,” shared Norman.
“iHeart Media has always been committed to fostering strong connections within the communities we serve,” shared Market President Taylor Booth. “By partnering with Toledo Opera, we are able to amplify the reach of Opera ‘Round Town to new and diverse audiences across Northwest Ohio via traditional radio and the iHeartRadio app. We are proud to be a part of this exciting initiative that celebrates the arts and enhances cultural experiences for all.”
Opera ‘Round Town is a series of community concerts that bring world-class opera performances to neighborhoods and across Northwest Ohio and Southeast Michigan. Designed to engage audiences where they are, this series features performances in a variety of community spaces, showcasing the artistry of Toledo Opera’s Resident Artists in an approachable, informal setting. Opera ‘Round Town is available for bookings by emailing Amy Spalding-Heuring at aheuring@toledoopera.org.
iHeart Media, Inc. is the leading audio media company in America, reaching over 90% of Americans in every month. iHearts broadcast radio assets alone have more consumer reach in the U.S. than any other media outlet; twice the reach of the next largest broadcast radio company; and over four times the ad-enabled reach of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined and has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and the only fully integrated audio ad tech solution across broadcast, streaming, and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products, and services. Visit iHeartMedia.com for more company information.
For more information about Toledo Opera, please visit toledoopera.org. To book Opera ‘Round Town in your neighborhood, email Amy Spalding Heuring at aheuring@toledoopera.org. Visit iHeartMedia.com for more company information about iHeart Media, Inc. For media access please contact Rachael Cammarn at rcammarn@toledoopera.org.