YouTube and Facebook have both taken down videos related to this viral challenge trend due to safety concerns. Challenge videos are a large part of content creation on many popular sites. And teens have been uploading videos of themselves biting into the Tide Pods, called the . So much so that the American Association of Poison Control sent out a press release warning about the exposure to the packets.
During the first 15 days of 2018 the have handled 39 cases of intentional exposure, almost as many as they had in all of 2017. Health implications from use "seizures, pulmonary edema, respiratory arrest, coma, and even death" according to the press release.
Tide hired NFL Star Rob Gronkowski of the New England Patriots to help with their awareness campaign.