Patreon CEO and YouTuber Jack Conte produced a video about what makes Elle Mills stories stand out. Elle Mills make stories that are better than most of the content being uploaded everyday to YouTube. If you don't know or have not watched an Elle Mill video I suggest you watch one or two. She also has a new channel that she has been uploading to.
Elle Mills thinks about structure of the story before she even shoots any video. Jack compares her short stories to song structure. Songs have verse and chorus and pre-chorus. Her short story videos have a vision, setup, and event. Jack says "Elle is series of conflicting qualities". Also, "She's a walking talking contradiction like the rest of us".