There's a new trend among some people called "Beezin'."  Basically it involves applying a layer of Burt's Bees on your eyelids.  Yeah, we know, it's ridiculous.  

Those that are into it are saying "beezin'" adds to the experience of being drunk or high.  

How popular is it?  Well, some news stations have been doing reports on the trend, and it's all over YouTube.  Take a look.